From the Report Navigation Panel on the left, click on Segmentation option and then select Classic Retention from the expansion menu.
Classic Retention Report, determines your loyal users from profitable media sources over fixed cohort time periods.
Additionally, to view cohorts specific to a Media Source, please use the Media Source drop down. Cohort trends of specific Media Sources help give insight into their performance and profitability.
There will be ‘+’ sign on left side of media sources for which there are sub-id values. For media sources not having any sub-id “+” won’t be shown.On click over “+” show the top 10(based on install count) sub-id values and show a load more button at the bottom in case there are more than 10 sub-ids for that media source. On click over load more button show next 10 sub-id values(sorted on the basis of installs).
Media Source – This indicates the list of media sources – the Installs/Conversion data that are being grouped.
Sub ID -The way installs and In-app activities are attributed to a media source. Similarly after this the installs and in-app activities should be attributed to a sub-id also along with media source.
Installs– Installs indicates users who have installed the app and launched the app for the first time.
Day 1 – Number or % of users who have retained the app on the first day post install.
Day 2 – Number or % of users who have retained the app on the second day post install.
Day 28 – Number or % of users who have retained the app on the twenty eight day post install.