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Classic Retention Report

  • From the Report Navigation Panel on the left, click on Segmentation option and then select Classic Retention from the expansion menu.
  • Classic Retention Report, determines your loyal users from profitable media sources over fixed cohort time periods.
  • Additionally, to view cohorts specific to a Media Source, please use the Media Source drop down. Cohort trends of specific Media Sources help give insight into their performance and profitability.
  • There will be ‘+’ sign on left side of  media sources for which there are sub-id values. For media sources not having any sub-id “+” won’t be shown.On click over “+” show the top 10(based on install count) sub-id values and show a load more button at the bottom in case there are more than 10 sub-ids for that media source. On click over load more button show next 10 sub-id values(sorted on the basis of installs).


  • Media Source – This indicates the list of media sources – the Installs/Conversion data that are being grouped.
  • Sub ID -The way installs and In-app activities are attributed to a media source. Similarly after this the installs and in-app activities should be attributed to a sub-id also along with media source.
  • Installs– Installs indicates users who have installed the app and  launched the app for the first time.
  • Day 1 – Number or % of users who have retained the app on the first day post install.
  • Day 2 – Number or % of users who have retained the app on the second day post install.
  • Day 28 – Number or % of users who have retained the app on the twenty eight day post install. 


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